Can Body20 revoke approval for the use of Marks or Trade Dress?

According to Body20's 2025 Franchise Disclosure Document, Body20 retains the right to revoke prior written approval for the use of Marks or Trade Dress. Specifically, Body20 can revoke approval of materials on which any of the Marks or Trade Dress appears. This revocation can occur at any time, provided Body20 gives reasonable notice to the franchisee.

This provision means that while a franchisee may initially receive approval to use certain Marks or Trade Dress in their studio, Body20 can later withdraw that approval. This could impact various aspects of the business, including signage, written materials, advertising, and promotional items. The franchisee would then be responsible for making changes to comply with Body20's updated requirements.

For a prospective Body20 franchisee, this highlights the importance of staying updated with Body20's guidelines and being prepared to adapt to changes in branding and marketing materials. It also underscores that the franchisee does not own the Marks or Trade Dress and that their usage is subject to Body20's control and approval. Franchisees should clarify what constitutes 'reasonable notice' and how frequently these changes typically occur to better prepare for potential rebranding expenses.