Does Body20 review advertising and marketing materials that use any of the Body20 Marks?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
During the operation of your Franchise:
- 1. Review Advertising. We will review any advertising or marketing materials using any of the Marks. (Franchise Agreement - Sections 7.3(b))
You must obtain our advance written approval prior to using or producing any advertising or marketing materials using any of the Marks, in whole or in part. You will conduct all advertising in a dignified manner and to conform to the standards and requirements we specify in the Manuals. We will have the final decision on all creative development of advertising and
promotional messages. If our written approval is not received within 14 days from the date we received the material, the material is considered disapproved. We reserve the right to require you to discontinue the use of any advertising or marketing materials.
Unless we consent otherwise in writing, you and your employees may not, directly or indirectly, conduct or be involved in any Digital Marketing that use the Marks or that relate to the Studio or the network. If we do permit you or your employees to conduct any Digital Marketing, you or your employees must comply with any policies, standards, guidelines, or content requirements that we establish periodically and must immediately modify or delete any Digital Marketing that we determine, in our sole discretion, is not compliant with such policies, standards, guidelines, or requirements.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 38–49)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, Body20 will review any advertising or marketing materials using any of the Body20 Marks. Franchisees must also obtain Body20's advance written approval before using or producing any advertising or marketing materials using any of the Marks. If written approval is not received within 14 days from the date Body20 receives the material, the material is considered disapproved. Body20 retains the right to demand that franchisees stop using particular advertising or marketing materials.
Body20 or its affiliates have the sole right to control all aspects of any Digital Marketing, including those related to a franchisee's studio. Unless Body20 consents otherwise in writing, franchisees and their employees may not, directly or indirectly, conduct or be involved in any Digital Marketing that uses the Marks or that relates to the studio or the network. If Body20 does permit franchisees or their employees to conduct any Digital Marketing, they must comply with any policies, standards, guidelines, or content requirements that Body20 establishes periodically and must immediately modify or delete any Digital Marketing that Body20 determines is not compliant with such policies, standards, guidelines, or requirements.
These stipulations are typical in franchising, as franchisors need to protect their brand identity and ensure consistent messaging across all franchise locations. The franchisee's obligation to obtain approval and adhere to Body20's marketing standards ensures brand uniformity and prevents unauthorized or misleading advertising. The 14-day approval timeline provides a reasonable timeframe for Body20 to review materials, and the right to require discontinuation of materials gives Body20 recourse if a franchisee's advertising is deemed unsuitable.