Does Body20 reserve the right to implement rules and restrictions regarding soliciting customers outside of a franchisee's Territory in the future?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
We impose no restriction on the retail customers that you may serve at your Studio, but you may not make any sales of products or services outside of the Studio, conduct Sessions or programs outside of the Studio, or use vendor relationships that you establish through your association with us or the Brand for any other purpose besides the operation of the Studio, unless we consent in writing. You agree to purchase products solely for resale to retail customers, and not for resale or redistribution to any other party, including other franchisees in our network. You may not offer products or services in connection with the Marks on any website on the Internet or any other electronic communication network unless we consent in writing. Any media advertising or direct mail marketing that you conduct must be predominantly focused within your Territory, unless we agree otherwise. While there are no territorial restrictions from accepting business from customers that reside or work or are otherwise based outside of your Territory if these customers contact you, we reserve the right to implement rules and restrictions regarding soliciting such customers in the future in our Manuals or otherwise in writing.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 55–56)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, while franchisees can accept business from customers outside their territory who contact them, Body20 retains the right to introduce rules and restrictions on soliciting customers outside of a franchisee's designated territory. These rules could be implemented through updates to the Body20 manuals or other written communication.
This policy provides Body20 with the flexibility to manage market dynamics and potential conflicts between franchisees. For example, if one franchisee's marketing efforts are drawing a disproportionate number of customers from another franchisee's area, Body20 could step in to regulate such activities. This ensures a balance and aims to protect each franchisee's business within their defined territory.
For a prospective Body20 franchisee, this means that while you can serve customers from outside your territory who proactively seek you out, you may face limitations on actively soliciting business beyond your territory in the future. It would be prudent to discuss with Body20 their specific plans or potential scenarios where such restrictions might be implemented to fully understand the implications for your business and marketing strategies.