Can Body20 require franchisees to use the trademarks in conjunction with other words or symbols?

According to Body20's 2025 Franchise Disclosure Document, Body20 has the right to require franchisees to use their marks in conjunction with other words or symbols, or even in an abbreviated form. This means that Body20 franchisees may not have complete control over how the Body20 brand is presented to the public and may need to adapt their marketing and branding efforts to align with Body20's specific requirements. This is a fairly common practice in franchising, as franchisors seek to maintain brand consistency across all locations.

Furthermore, franchisees are obligated to use the marks only in strict accordance with the franchise agreement and manuals. They are prohibited from using any mark as part of a corporate or legal business name, or with any prefix, suffix, or other modifying words, terms, designs, or symbols (other than logos Body20 has licensed). Franchisees also cannot use the marks to sell unauthorized services or products, or as part of any domain name, electronic address, metatag, social media account, or website without Body20's consent.

Body20 also specifies that franchisees must display the marks in a manner that Body20 dictates on signage, written materials, advertising, promotional materials, supplies, employee uniforms, business cards, and other materials. Franchisees must also include a notice that the studio is independently owned and operated by the franchisee as a licensed user of the marks on various materials. Body20 retains the right to direct franchisees to discontinue, alter, or substitute any of the marks, and franchisees must comply with these directions.