factual

Does Body20 require franchisees to purchase advertising and promotional materials that Body20 has prepared?

Body20 Franchise · 2025 FDD

Answer from 2025 FDD Document

he receipts of those Studios, on the same basis as required for franchisees. If we reduce the Brand Fund contribution rate for franchisees, we will reduce the contribution rate for company or Affiliate-owned Studios by the same amount. You acknowledge that our other franchisees may not be required to contribute to the Brand Fund, may be required to contribute to the Brand Fund at a different rate than you, or may be required to contribute to a different Brand Fund.

7.3 Local Marketing.

  • (a) Local Marketing Requirements. You must participate in such advertising, promotional, and community outreach programs that we may specify from time to time, at your own expense. You must use your best efforts to promote the use of the Marks in your Territory. You must ensure that all advertising, marketing, promotional, customer relationship management, public relations, and other Brand-related programs and materials that you or your agents or representatives develop or implement relating to the Studio (i) are completely clear, factual, and not misleading, (ii) comply with all Applicable Laws, and (iii) conform to the highest ethical standards and the advertising and marketing policies that we periodically specify. Any media advertising or direct mail marketing that you conduct must be predominantly focused within your Territory, unless we agree otherwise. There are no territorial restrictions from accepting business from retail customers that reside or work or are otherwise based outside of your Territory if these customers contact you, but we reserve the right to implement rules and restrictions regarding soliciting such customers in the future in our Manuals or otherwise in writing.
  • (b) Approval of Advertising Materials. You must obtain our advance written approval prior to using or producing any advertising or marketing materials using any of the Marks, in whole or in part. You agree to conduct all advertising in a dignified manner and to conform to the standards and requirements we specify in the Manuals. We will have the final decision on all creative development of advertising and promotional messages. If our written approval is not received within 14 days from the date we received the material, the material is deemed disapproved. We reserve the right to require you to discontinue the use of any advertising or marketing materials.
  • (c) Minimum Marketing Expenditure. You must spend at least $1,500 per month on local advertising and promotional activities (the "Marketing Spending Requirement"). Your Marketing Spending Requirement is in addition to your Brand Fund Fee. We have the right to designate in the Manuals the types of expenditures that will or will not count toward the Marketing Spending Requirement. At our request, you must submit appropriate documentation to verify compliance with the Marketing Spending Requirement. If you fail to spend (or prove that you spent) the Marketing Spending Requirement in any month, then we may, in addition to and without limiting our other rights and remedies, require you to pay us the shortfall as an additional Brand Fund Fee or to pay us the shortfall for us to spend on local marketing for your Studio.
  • (d) Grand Opening Advertising. In connection with the opening of the Studio, you must spend a minimum of $15,000 for grand opening advertising and promotion beginning at least 60 days before, and ending 30 days after, the opening of your Studio in accordance with a plan that you must submit to us for our approval.

Source: Item 23 — RECEIPT (FDD pages 74–251)

What This Means (2025 FDD)

According to Body20's 2025 Franchise Disclosure Document, franchisees are required to participate in advertising, promotional, and community outreach programs as specified by Body20, at their own expense. Franchisees must also use their best efforts to promote the use of Body20's marks in their territory. All advertising, marketing, promotional, customer relationship management, public relations, and other brand-related programs and materials must be clear, factual, not misleading, comply with all applicable laws, and conform to the highest ethical standards and Body20's advertising and marketing policies.

Specifically, Body20 franchisees must obtain advance written approval before using or producing any advertising or marketing materials using any of Body20's marks. Body20 has final decision-making authority on all creative development of advertising and promotional messages. If written approval is not received within 14 days from the date Body20 receives the material, the material is deemed disapproved, and Body20 reserves the right to require franchisees to discontinue the use of any advertising or marketing materials.

Body20 franchisees must spend at least $1,500 per month on local advertising and promotional activities, which is referred to as the "Marketing Spending Requirement". This Marketing Spending Requirement is in addition to the Brand Fund Fee. Body20 has the right to designate in the manuals the types of expenditures that will or will not count toward the Marketing Spending Requirement, and franchisees must submit appropriate documentation to verify compliance with the Marketing Spending Requirement upon request.

Body20 also reserves the right to require franchisees to pay Body20 the $15,000 minimum grand opening spend, which Body20 will use to conduct grand opening advertising and promotion for the franchisee's studio. If a franchisee fails to meet the Pre-Opening Membership Requirement, Body20 may require the franchisee to spend an additional $10,000 for grand opening advertising and promotion for the studio.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.