Can Body20 require a franchisee to use a public relations firm for the grand opening?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
pay us the Marketing Spending Requirement, which we will use to conduct local advertising and promotional activities for your Studio on your behalf in a manner that we determine in our sole discretion.
In connection with the opening of the Studio, you must spend a minimum of $15,000 for grand opening advertising and promotion beginning at least 60 days before, and ending 30 days after, the opening of your Studio under the terms of a plan that you must submit to us for our approval. We have the right to modify your grand opening plan, in our sole discretion, and may require you to use a public relations firm to assist with your grand opening. The wages and other payroll-related expenses of your employees will not be credited towards this spending requirement.
Source: Item 23 — RECEIPT (FDD pages 74–251)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, Body20 franchisees must spend a minimum of $15,000 for grand opening advertising and promotion, starting 60 days before opening and ending 30 days after opening. This spending must align with a plan submitted to Body20 for approval.
Body20 retains the right to modify the franchisee's grand opening plan at its discretion. Critically, Body20 may require the franchisee to use a public relations firm to assist with the grand opening.
Alternatively, Body20 reserves the right to manage the grand opening advertising and promotion directly. In this case, Body20 can require the franchisee to pay the $15,000 minimum grand opening spend to Body20, which will then use the funds to conduct the advertising and promotion in a manner it determines.