What is the relationship between Body20 and Sequel Brands Holdings, LLC?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
We are affiliated with Sequel Brands Holdings LLC, a Delaware limited liability company ("Sequel Holdings"), which was formed on April 8, 2025. Sequel is the direct parent company to Sequel Holdings. Sequel Holdings guarantees our performance under our franchise agreements. Sequel Holdings shares our principal business address.
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 74)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, Body20 Franchisor LLC is affiliated with Sequel Brands Holdings LLC. Sequel Brands Holdings, LLC, formed on April 8, 2025, is a direct subsidiary of Sequel Brands, LLC. Body20 Franchisor LLC was acquired by Sequel Brands, LLC on April 4, 2025, making it one of the fitness franchise entities owned by Sequel Brands, LLC.
Sequel Brands Holdings, LLC guarantees Body20's performance under its franchise agreements. This guarantee ensures that Sequel Brands Holdings, LLC will assume the duties and obligations of Body20 Franchisor LLC under its franchise registration and Franchise Agreement. The guarantee remains in effect until all obligations of Body20 are satisfied or the liability of Body20 to its franchisees has been completely discharged.
Anthony Geisler is the Chief Executive Officer of Sequel Brands. The financial statements of Sequel Brands Holdings, LLC are included as Exhibit C to the Body20 Franchise Disclosure Document. These statements include the balance sheet as of April 30, 2025, and related statements of operations, member's equity, and cash flows for the period from April 8, 2025 (inception) through April 30, 2025.