factual

Does the purchase price for Body20 exclude goodwill attributable to the Marks?

Body20 Franchise · 2025 FDD

Answer from 2025 FDD Document

  • (a) Acknowledgements. You acknowledge that we or our Affiliates are the owner of the Marks and the Trade Dress, that you have no interest in the Marks and the Trade Dress beyond the nonexclusive License granted herein, and that, as between us and you, we have the exclusive right and interest in and to the Marks and the Trade Dress and the goodwill associated with and symbolized by them. Upon the expiration or termination of this Agreement, no monetary amount will be attributable to goodwill associated with your activities as a franchisee under this Agreement.

Source: Item 23 — RECEIPT (FDD pages 74–251)

What This Means (2025 FDD)

According to Body20's 2025 Franchise Disclosure Document, the franchise agreement states that upon expiration or termination of the agreement, no monetary amount will be attributed to goodwill associated with the franchisee's activities. This means that when a Body20 franchise agreement ends, the franchisee will not receive any compensation for the goodwill that the business has built up during its operation. Goodwill refers to the intangible value of a business, such as its brand reputation and customer relationships.

This provision protects Body20's ownership of its trademarks and brand identity. The franchisee acknowledges that Body20 or its affiliates own the Marks and Trade Dress, and the franchisee only has a nonexclusive license to use them. Body20 retains the exclusive right and interest in the Marks and the Trade Dress, including the goodwill associated with them.

For a prospective Body20 franchisee, this clause highlights that the value they build in their franchise is not something they can monetize when the franchise agreement ends. The goodwill remains with the franchisor, which is a common practice in franchising. This emphasizes the importance of operating the franchise successfully within the term of the agreement to maximize returns during that period.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.