Can Body20 produce marketing materials in-house?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
of your Territory if these customers contact you, but we reserve the right to implement rules and restrictions regarding soliciting such customers in the future in our Manuals or otherwise in writing.
You must obtain our advance written approval prior to using or producing any advertising or marketing materials using any of the Marks, in whole or in part. You will conduct all advertising in a dignified manner and to conform to the standards and requirements we specify in the Manuals. We will have the final decision on all creative development of advertising and
promotional messages. If our written approval is not received within 14 days from the date we received the material, the material is considered disapproved. We reserve the right to require you to discontinue the use of any advertising or marketing materials.
You must spend at least $1,500 per month on local advertising and promotional activities (the "Marketing Spending Requirement"). Your Marketing Spending Requirement is in addition to your Brand Fund Fee. We have the right to designate in the Manuals the types of expenditures that will or will not count toward the Marketing Spending Requirement. At our request, you must submit appropriate documentation to verify compliance with the Marketing Spending Requirement.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 38–49)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, franchisees can produce their own marketing materials, but with restrictions. Franchisees must get advance written approval from Body20 before using or producing any advertising or marketing materials that use Body20's marks. If Body20's written approval is not received within 14 days from the date Body20 receives the material, the material is considered disapproved. Body20 also reserves the right to require franchisees to discontinue the use of any advertising or marketing materials.
Body20 retains final decision-making authority on all creative development of advertising and promotional messages. Franchisees must also participate in advertising, promotional, and community outreach programs that Body20 specifies periodically, at the franchisee's own expense. All advertising, marketing, promotional, customer relationship management, public relations, and other Brand-related programs and materials must be clear, factual, not misleading, comply with all applicable laws, and conform to the highest ethical standards and Body20's advertising and marketing policies.
These stipulations mean that while Body20 franchisees have some autonomy in creating marketing materials, Body20 maintains significant control over brand messaging and compliance. Franchisees need to factor in the time required for approval when planning marketing campaigns. The requirement to spend at least $1,500 per month on local advertising and promotional activities gives franchisees an opportunity to implement their own marketing ideas, but these are still subject to Body20's oversight.