Once a Body20 franchisee secures an approved site, what area will Body20 provide protected rights in?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
Once you have selected, and we have accepted, a Site in the Site Selection Area, and you have secured the Site, we will provide you an area in which you will have protected rights (the "Territory"). The size of your Territory may vary from the territory granted to other franchisees based on the location and demographics surrounding your Studio. Typically, the territory will be a geographic area encompassing (i) a population of approximately 50,000 people surrounding the applicable Studio or (ii) a two-mile radius from the front door of the Studio, whichever includes fewer people. However, in very high-density urban markets having a population above one million people, we might not provide any territory at all or might reduce the territory to no more than a city block. The sources we use to determine the population within your Territory will be publicly available population information (such as data published by the U.S. Census Bureau or other governmental agencies and commercial sources).
You will not receive an exclusive territory. You may face competition from other franchisees, outlets that we own, or other channels of distribution or competitive brands that we control.
Except as described below and for Non-Traditional Locations (defined below), we and our affiliates will not open, or license a third party to open, a Studio within your Territory. Except as stated in the preceding sentence, we and our affiliates have the right to conduct any business activities, under any name, in any geographic area, at any location, regardless of the proximity to or effect on your Studio. For example, we and our affiliates have the right to:
- (1) establish, or license others to operate, Studios or Sessions operating under the Marks and System at Non-Traditional Locations anywhere, including inside and outside the Territory. A "Non-Traditional Location" is a site that is located within a larger venue or facility that is likely to draw at least 75% of its customers from people who use such larger facility, including big box gyms and fitness facilities, cruise ships, military bases, college campuses, airports, sports or entertainment venues, hotels or resorts, theme parks, industrial or office complexes, train stations and other transportation facilities, travel plazas, casinos, hospitals, multi-unit residential properties, and other similar captive market locations;
Source: Item 12 — TERRITORY (FDD pages 49–53)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, after a franchisee has an accepted site within a Site Selection Area and has secured the site, Body20 will grant the franchisee a Territory in which they will have protected rights. The size of the Territory can vary compared to other franchisees, depending on the location and demographics around the studio. Typically, the territory will encompass either a population of approximately 50,000 people surrounding the studio or a two-mile radius from the studio's front door, whichever includes fewer people. However, in very high-density urban markets with a population above one million, Body20 might not provide any territory or might reduce the territory to no more than a city block.
It is important to note that the Body20 franchise agreement does not grant an exclusive territory. Franchisees may face competition from other franchisees, outlets that Body20 owns, or other channels of distribution or competitive brands that Body20 controls. Body20 and its affiliates will not open, or license a third party to open, a Studio within the Territory, except for Non-Traditional Locations.
Prospective franchisees should be aware that Body20 and its affiliates retain the right to conduct any business activities, under any name, in any geographic area, at any location, regardless of the proximity to or effect on the franchisee's Studio, with the exception of opening a Body20 studio within the franchisee's territory. This includes the right to establish, or license others to operate, Studios or Sessions operating under the Marks and System at Non-Traditional Locations anywhere, including inside and outside the Territory. A Non-Traditional Location is a site that is located within a larger venue or facility that is likely to draw at least 75% of its customers from people who use such larger facility, including big box gyms and fitness facilities, cruise ships, military bases, college campuses, airports, sports or entertainment venues, hotels or resorts, theme parks, industrial or office complexes, train stations and other transportation facilities, travel plazas, casinos, hospitals, multi-unit residential properties, and other similar captive market locations.