What is Body20's obligation regarding the review of franchisee advertising or marketing materials?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
During the operation of your Franchise:
- 1. Review Advertising. We will review any advertising or marketing materials using any of the Marks. (Franchise Agreement - Sections 7.3(b))
- 2. Brand Fund Management. We will manage the Brand Fund as described below in this Item. We will prepare an unaudited statement of contributions and expenditures for the Brand Fund and make it available within 60 days after the close of our fiscal year to franchisees who make a written request for a copy. (Franchise Agreement - Section 7.2(a))
- 3. Requested Consulting Services. We will provide to you additional consulting services with respect to the operation of the Studio upon your reasonable request and subject to the availability of our personnel. If we consider it appropriate or necessary, we will make available to you information about new developments, techniques, and improvements in the areas of
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 38–49)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, Body20 will review any advertising or marketing materials using any of the Marks. This means that franchisees must submit their advertising and marketing materials to Body20 for review if those materials use Body20's trademarks. If Body20 does not provide written approval within 14 days of receiving the materials, the materials are considered disapproved.
Body20 also reserves the right to require franchisees to discontinue the use of any advertising or marketing materials. This gives Body20 significant control over how its brand is presented in advertising and marketing.
This requirement ensures brand consistency across all Body20 franchise locations, but it also means that franchisees must factor in the time required for Body20 to review and approve their advertising materials. The franchisee also has to adhere to the marketing guidelines set forth by Body20. Failing to get approval or not adhering to Body20's guidelines could result in the franchisee needing to discontinue the use of those marketing materials.