What is the minimum monthly marketing expenditure required for a Body20 franchise?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
arks, in whole or in part. You agree to conduct all advertising in a dignified manner and to conform to the standards and requirements we specify in the Manuals. We will have the final decision on all creative development of advertising and promotional messages. If our written approval is not received within 14 days from the date we received the material, the material is deemed disapproved. We reserve the right to require you to discontinue the use of any advertising or marketing materials.
- (c) M
Source: Item 23 — RECEIPT (FDD pages 74–251)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, franchisees must spend a minimum of $1,500 per month on local advertising and promotional activities. This is referred to as the "Marketing Spending Requirement." This expenditure is in addition to the Brand Fund Fee that franchisees are also required to pay.
Body20 retains the right to specify in its manuals what types of expenditures will or will not count towards fulfilling this Marketing Spending Requirement. To ensure compliance, Body20 may request franchisees to submit documentation verifying their marketing expenses.
If a franchisee fails to meet the minimum Marketing Spending Requirement in any given month, Body20 has the right to demand that the franchisee pay the shortfall. This payment can be structured either as an additional Brand Fund Fee or specifically allocated for Body20 to conduct local marketing initiatives on behalf of the franchisee's studio. This gives Body20 significant control over marketing spend and ensures that franchisees are actively promoting the brand at the local level.