What local marketing requirements must a Body20 franchisee adhere to?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
he receipts of those Studios, on the same basis as required for franchisees. If we reduce the Brand Fund contribution rate for franchisees, we will reduce the contribution rate for company or Affiliate-owned Studios by the same amount. You acknowledge that our other franchisees may not be required to contribute to the Brand Fund, may be required to contribute to the Brand Fund at a different rate than you, or may be required to contribute to a different Brand Fund.
7.3 Local Marketing.
- (a) Local Marketing Requirements. You must participate in such advertising, promotional, and community outreach programs that we may specify from time to time, at your own expense. You must use your best efforts to promote the use of the Marks in your Territory. You must ensure that all advertising, marketing, promotional, customer relationship management, public relations, and other Brand-related programs and materials that you or your agents or representatives develop or implement relating to the Studio (i) are completely clear, factual, and not misleading, (ii) comply with all Applicable Laws, and (iii) conform to the highest ethical standards and the advertising and marketing policies that we periodically specify. Any media advertising or direct mail marketing that you conduct must be predominantly focused within your Territory, unless we agree otherwise. There are no territorial restrictions from accepting business from retail customers that reside or work or are otherwise based outside of your Territory if these customers contact you, but we reserve the right to implement rules and restrictions regarding soliciting such customers in the future in our Manuals or otherwise in writing.
- (b) Approval of Advertising Materials. You must obtain our advance written approval prior to using or producing any advertising or marketing materials using any of the Marks, in whole or in part. You agree to conduct all advertising in a dignified manner and to conform to the standards and requirements we specify in the Manuals. We will have the final decision on all creative development of advertising and promotional messages. If our written approval is not received within 14 days from the date we received the material, the material is deemed disapproved. We reserve the right to require you to discontinue the use of any advertising or marketing materials.
- (c) M
Source: Item 23 — RECEIPT (FDD pages 74–251)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, franchisees must participate in advertising, promotional, and community outreach programs as specified by Body20, and they are responsible for the expenses associated with these activities. Franchisees must also make their best effort to promote the Body20 brand within their designated territory. All marketing and advertising materials must be clear, factual, and not misleading, comply with all applicable laws, and conform to Body20's ethical standards and advertising policies. Franchisees are required to get Body20's written approval before using any advertising or marketing materials that feature Body20's trademarks. Body20 retains the final decision on all creative aspects of advertising and promotional messages and can require franchisees to stop using specific advertising or marketing materials. If Body20 does not provide written approval within 14 days of receiving the materials, the materials are considered disapproved.
Body20 franchisees are required to spend a minimum of $1,500 per month on local advertising and promotional activities, which is referred to as the "Marketing Spending Requirement." This expenditure is in addition to the Brand Fund Fee. Body20 has the right to specify in its manuals what types of expenses will count towards this requirement. Franchisees must also provide documentation to verify their compliance with the Marketing Spending Requirement upon request.
These requirements ensure that Body20 maintains brand consistency and quality across all franchise locations. For a prospective franchisee, this means allocating a significant monthly budget for local marketing and adhering to Body20's guidelines and approval processes for all advertising efforts. It also highlights the importance of understanding and following the specifications outlined in the Body20 manuals regarding acceptable marketing expenditures.