If Body20 specifies a particular manner for displaying the marks, is the franchisee obligated to follow it?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
rvices or products, (iv) as part of any domain name, electronic address, metatag, social media account, or otherwise in connection with any website or other electronic medium without our consent, or (v) in any other manner we have not expressly authorized in writing. You must display the Marks in a manner that we specify on signage at the Studio and on all written materials, forms, advertising, promotional materials, supplies, employee uniforms, business cards, receipts, letterhead, contracts, stationary, and other materials we designate. Upon receipt of notice from us, you must discontinue, alter or substitute any of the Marks as we direct.
You must display in a conspicuous location in or upon the Studio, or in a manner that we specify, a sign containing a notice that the Studio is owned and operated independently by you who is an authorized licensed user of the Marks, using language that we designate. You must
include this notice or other similar language that we specify on all forms, advertising, promotional materials, business cards, receipts, letterhead, contracts, stationary, and other written materials we designate.
Source: Item 13 — TRADEMARKS (FDD pages 53–54)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, franchisees must adhere to Body20's specifications for displaying its trademarks. Body20 grants franchisees the right to operate a studio under the Brand mark, along with other trademarks, service marks, associated designs, artwork, and logos that Body20 specifies. Body20 may also require franchisees to use the Marks in conjunction with other words or symbols or in an abbreviated form.
Body20 franchisees must display the Marks in the manner that Body20 specifies on signage at the studio and on all written materials, forms, advertising, promotional materials, supplies, employee uniforms, business cards, receipts, letterhead, contracts, stationary, and other materials Body20 designates. Franchisees are also obligated to discontinue, alter, or substitute any of the Marks as Body20 directs upon receiving notice from Body20.
Furthermore, franchisees must display a sign in a conspicuous location in or upon the studio, or in a manner that Body20 specifies, containing a notice that the studio is owned and operated independently by the franchisee who is an authorized licensed user of the Marks, using language that Body20 designates. This notice, or other similar language that Body20 specifies, must also be included on all forms, advertising, promotional materials, business cards, receipts, letterhead, contracts, stationary, and other written materials that Body20 designates. These requirements ensure consistent brand representation and protect Body20's trademarks.