What was the highest average monthly attrition rate among the bottom half of Body20 studios?

According to Body20's 2025 Franchise Disclosure Document, the highest average monthly attrition rate for the bottom half of studios was 15%. This figure represents the upper limit of average attrition rates experienced by the lower-performing studios during the reporting period. Attrition rate is a critical metric for franchise businesses, as it reflects the rate at which members are cancelling or not renewing their memberships.

For a prospective Body20 franchisee, understanding attrition rates is essential for projecting revenue and managing studio operations. A higher attrition rate necessitates a greater focus on member retention strategies and new member acquisition to maintain a stable revenue base. The FDD also indicates that the average of average monthly attrition rate for the bottom half of studios was 12%, while the median was 11%. This suggests that while some studios in the bottom half experienced attrition as high as 15%, the typical attrition rate was closer to 11-12%.

It's important to note that these figures are based on data from 35 'Covered Studios' that were open throughout the entire 15-month reporting period. The FDD excludes data from studios that opened during the year, studios with incomplete data, and those with atypical sales. Prospective franchisees should consider these factors and consult with existing Body20 franchisees to gain a more comprehensive understanding of potential attrition rates and strategies for managing them effectively. Understanding the reasons behind attrition, such as member satisfaction, competition, or economic factors, is crucial for developing targeted retention programs and ensuring the long-term success of a Body20 franchise.