What happens after a Body20 franchisee selects a site within the Site Selection Area?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
Site. Your franchise is for the specific Site that we approve. You must select a site that we have accepted within the non-exclusive Site Selection Area that we specify. Your Site Selection Area is not exclusive and is only intended to give you a general indication of the area within which you may locate the Site for the Studio. The site will be added to the Franchise Agreement once we accept it and you secure it.
Limited Territorial Protection. Once you have selected, and we have accepted, a Site in the Site Selection Area, and you have secured the Site, we will provide you an area in which you will have protected rights (the "Territory"). The size of your Territory may vary from the territory granted to other franchisees based on the location and demographics surrounding your Studio. Typically, the territory will be a geographic area encompassing (i) a population of approximately 50,000 people surrounding the applicable Studio or (ii) a two-mile radius from the front door of the Studio, whichever includes fewer people. However, in very high-density urban markets having a population above one million people, we might not provide any territory at all or might reduce the territory to no more than a city block. The sources we use to determine the population within your Territory will be publicly available population information (such as data published by the U.S. Census Bureau or other governmental agencies and commercial sources).
You will not receive an exclusive territory. You may face competition from other franchisees, outlets that we own, or other channels of distribution or competitive brands that we control.
Except as described below and for Non-Traditional Locations (defined below), we and our affiliates will not open, or license a third party to open, a Studio within your Territory. Except as stated in the preceding sentence, we and our affiliates have the right to conduct any business activities, under any name, in any geographic area, at any location, regardless of the proximity to or effect on your Studio. For example, we and our affiliates have the right to:
Source: Item 12 — TERRITORY (FDD pages 49–53)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, once a prospective franchisee selects a site within the non-exclusive Site Selection Area and Body20 approves it, and the franchisee secures the site, Body20 will grant the franchisee a Territory. This Territory provides the franchisee with protected rights. The size of the Territory can vary compared to other franchisees, depending on the location and demographics surrounding the Body20 studio.
Typically, the Territory will encompass either (i) a population of approximately 50,000 people surrounding the studio or (ii) a two-mile radius from the studio's front door, whichever includes fewer people. However, in densely populated urban markets with over one million people, Body20 might not provide any territory or might reduce it to no more than a city block. Body20 uses publicly available population information, such as data from the U.S. Census Bureau or other governmental agencies and commercial sources, to determine the population within the Territory.
It is important to note that Body20 franchisees do not receive an exclusive territory. Franchisees may face competition from other franchisees, outlets that Body20 owns, other distribution channels, or competitive brands that Body20 controls. Except for Non-Traditional Locations, Body20 and its affiliates will not open or license a third party to open a studio within the franchisee's Territory. However, Body20 and its affiliates retain the right to conduct any business activities, under any name, in any geographic area, regardless of proximity to or effect on the franchisee's studio, with some exceptions for Non-Traditional Locations.