What is the 'Grand Opening Day' for a Body20 studio defined as?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
Table 4 presents the average Gross Sales during the Pre-Opening Period for all franchised Studios that (a) began making pre-sales in the Reporting Period and (b) had their grand opening during the Reporting Period. The "Pre-Opening Period" for each Studio is the period (a) beginning on the first day that such Studio begins selling memberships and packages to the public and (b) ending the day before such Studio's Grand Opening Day. The "Grand Opening Day" is the day that is one day before the one-month anniversary of the Studio's Soft Opening Day and is the day that the Studio is considered officially open for normal operations. The "Soft Opening Day" is the day that the Studio initiates its first automatic draft payment from members and begins conducting Sessions for members. During the Pre-Opening Period, Studios (i) engage in membership pre-sales at discounted rates, (ii) conduct a soft opening period that includes a twoweek "VIP" trial period, and (iii) engage in the sale of suit base layers and apparel to members.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 64–69)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, the 'Grand Opening Day' is defined as the day that is one day before the one-month anniversary of the studio's 'Soft Opening Day'. The FDD specifies that this is the day the Body20 studio is considered officially open for normal operations.
The 'Soft Opening Day' is when the studio initiates its first automatic draft payment from members and begins conducting sessions for members. This means that the Grand Opening is timed to occur roughly a month after the studio begins generating revenue and providing services to its initial members.
This definition is important for Body20 franchisees because it sets the timeline for the pre-opening period and the official launch of the studio. The pre-opening period is defined as the time between when the studio begins selling memberships and packages to the public and the day before the Grand Opening. During this period, studios focus on pre-sales at discounted rates, conduct a soft opening with a two-week "VIP" trial, and sell suit base layers and apparel. Understanding these definitions helps franchisees plan their marketing and operational strategies around these key milestones.