Where must Body20 franchisees display the Body20 marks?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
You must display the Marks in a manner that we specify on signage at the Studio and on all written materials, forms, advertising, promotional materials, supplies, employee uniforms, business cards, receipts, letterhead, contracts, stationary, and other materials we designate. Upon receipt of notice from us, you must discontinue, alter or substitute any of the Marks as we direct.
You must display in a conspicuous location in or upon the Studio, or in a manner that we specify, a sign containing a notice that the Studio is owned and operated independently by you who is an authorized licensed user of the Marks, using language that we designate. You must
include this notice or other similar language that we specify on all forms, advertising, promotional materials, business cards, receipts, letterhead, contracts, stationary, and other written materials we designate.
Source: Item 13 — TRADEMARKS (FDD pages 53–54)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, franchisees are required to display the Body20 marks in specific locations and materials. Body20 mandates that its marks appear on signage at the studio, ensuring brand visibility for customers. Additionally, the marks must be present on all written materials, forms, advertising, promotional materials, supplies, employee uniforms, business cards, receipts, letterhead, contracts, stationary, and any other materials that Body20 designates. This comprehensive approach ensures consistent brand representation across all aspects of the business.
Furthermore, Body20 requires franchisees to display a sign in a conspicuous location within the studio, or in a manner specified by Body20, indicating that the studio is independently owned and operated by an authorized licensee of the Body20 marks. This notice must also be included on all forms, advertising, promotional materials, business cards, receipts, letterhead, contracts, stationary, and other written materials designated by Body20. This requirement aims to clarify the relationship between the franchisee and the franchisor to customers.
Body20 retains control over the use of its marks, as franchisees must discontinue, alter, or substitute any of the marks upon receiving notice from Body20. This provision allows Body20 to maintain brand consistency and address any potential legal or marketing concerns. Franchisees must adhere to these guidelines to ensure compliance with the franchise agreement and maintain the integrity of the Body20 brand.