Can a Body20 franchisee use the Body20 marks and system at any location other than the approved site?

According to Body20's 2025 Franchise Disclosure Document, franchisees are generally restricted from conducting sales or sessions outside of their approved studio location. Specifically, a Body20 franchisee cannot make any sales of products or services outside of the Studio, conduct Sessions or programs outside of the Studio, or use vendor relationships that you establish through your association with us or the Brand for any other purpose besides the operation of the Studio, unless Body20 consents in writing. This means that all Body20 services and sales activities should primarily occur within the confines of the franchised studio.

This restriction ensures that Body20 maintains control over its brand image and service quality. By limiting sales and services to the approved studio location, Body20 can better regulate the customer experience and ensure consistency across all franchise locations. This also protects the territorial rights of other franchisees, as it prevents any single franchisee from expanding their operations beyond their designated area without explicit permission.

However, Body20 does retain the right to conduct business activities, under any name, in any geographic area, and at any location, regardless of the proximity to or effect on your Studio. Body20 and its affiliates can establish Studios or Sessions operating under the Marks and System at Non-Traditional Locations anywhere, including inside and outside the Territory. A Non-Traditional Location is a site that is located within a larger venue or facility that is likely to draw at least 75% of its customers from people who use such larger facility, including big box gyms and fitness facilities, cruise ships, military bases, college campuses, airports, sports or entertainment venues, hotels or resorts, theme parks, industrial or office complexes, train stations and other transportation facilities, travel plazas, casinos, hospitals, multiunit residential properties, and other similar captive market locations.

For a prospective franchisee, this policy highlights the importance of the approved site. The success of a Body20 franchise is heavily tied to its physical location, and franchisees should carefully consider the demographics and market conditions of their territory. While there may be opportunities to participate in system-wide promotional programs, the core business model relies on attracting customers to the studio itself. Any deviation from this model would require written consent from Body20, emphasizing the need for franchisees to adhere to the established system and maintain open communication with the franchisor.