Can a Body20 franchisee use the Marks with modifying words or symbols other than approved logos?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
- (b) Rights. Your right to use the Marks and the Trade Dress applies only to the Studio operated at the Site as expressly provided in this Agreement, including advertising related to the Studio. You may only use in your Studio the Marks and the Trade Dress we designate, and only in compliance with written rules that we prescribe from time to time. You may not use any Mark (i) as part of any corporate or legal business name, (ii) with any prefix, suffix or other modifying words, terms, designs or symbols (other than logos we have licensed to you), (iii) in selling any unauthorized services or products, (iv) as part of any domain name, electronic address, metatag, social media account, or otherwise in connection with any website or other electronic medium without our consent, or (v) in any other manner we have not expressly authorized in writing. No materials on which any of the Marks or the Trade Dress appears will be used by you without our prior written approval, which may be revoked at any time upon reasonable notice to you. You must display the Marks in a manner that we specify on signage at the Studio and on all written materials, forms, advertising, promotional materials, supplies, employee uniforms, business cards, receipts, letterhead, contracts, stationary, and other materials we designate.
Source: Item 23 — RECEIPT (FDD pages 74–251)
What This Means (2025 FDD)
According to the 2025 Body20 Franchise Disclosure Document, franchisees have very specific guidelines regarding the use of Body20's Marks and Trade Dress. A franchisee's right to use the Marks and Trade Dress is limited to the studio operated at the designated site and related advertising, and must comply with Body20's written rules.
The FDD explicitly states that franchisees cannot use any Mark with any prefix, suffix, or other modifying words, terms, designs, or symbols, unless those logos have been specifically licensed to them by Body20. Additionally, franchisees cannot use the Marks as part of any corporate or legal business name, in selling unauthorized services or products, or as part of any domain name, electronic address, metatag, or social media account without Body20's explicit consent.
Franchisees must also obtain prior written approval from Body20 for any materials displaying the Marks or Trade Dress, and this approval can be revoked at any time with reasonable notice. The Marks must be displayed in the manner specified by Body20 on signage, written materials, advertising, uniforms, and other designated materials. These restrictions ensure brand consistency and protect Body20's intellectual property.