Must a Body20 franchisee select a site within the non-exclusive Site Selection Area specified by Body20?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
Site. Your franchise is for the specific Site that we approve. You must select a site that we have accepted within the non-exclusive Site Selection Area that we specify. Your Site Selection Area is not exclusive and is only intended to give you a general indication of the area within which you may locate the Site for the Studio. The site will be added to the Franchise Agreement once we accept it and you secure it.
Limited Territorial Protection. Once you have selected, and we have accepted, a Site in the Site Selection Area, and you have secured the Site, we will provide you an area in which you will have protected rights (the "Territory"). The size of your Territory may vary from the territory granted to other franchisees based on the location and demographics surrounding your Studio. Typically, the territory will be a geographic area encompassing (i) a population of approximately 50,000 people surrounding the applicable Studio or (ii) a two-mile radius from the front door of the Studio, whichever includes fewer people. However, in very high-density urban markets having a population above one million people, we might not provide any territory at all or might reduce the territory to no more than a city block. The sources we use to determine the population within your Territory will be publicly available population information (such as data published by the U.S. Census Bureau or other governmental agencies and commercial sources).
You will not receive an exclusive territory. You may face competition from other franchisees, outlets that we own, or other channels of distribution or competitive brands that we control.
Except as described below and for Non-Traditional Locations (defined below), we and our affiliates will not open, or license a third party to open, a Studio within your Territory. Except as stated in the preceding sentence, we and our affiliates have the right to conduct any business activities, under any name, in any geographic area, at any location, regardless of the proximity to or effect on your Studio. For example, we and our affiliates have the right to:
Source: Item 12 — TERRITORY (FDD pages 49–53)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, a franchisee must select a site that Body20 has approved within a non-exclusive Site Selection Area that Body20 specifies. This Site Selection Area is not exclusive and serves as a general indication of where the franchisee may locate their studio. The specific site will be added to the Franchise Agreement once Body20 accepts it and the franchisee secures it.
After the site is selected, accepted, and secured, Body20 will grant the franchisee a Territory, which provides protected rights. The size of the Territory can vary based on location and demographics, typically encompassing either a population of approximately 50,000 people or a two-mile radius from the studio's front door, whichever includes fewer people. However, in high-density urban markets with populations above one million, Body20 might not provide any territory or might reduce it to no more than a city block.
It is important to note that Body20 franchisees do not receive an exclusive territory and may face competition from other franchisees, company-owned outlets, or other channels of distribution. Body20 and its affiliates retain the right to conduct business activities under any name in any geographic area, regardless of proximity to or effect on the franchisee's studio, except that Body20 and its affiliates will not open, or license a third party to open, a Studio within the Territory.