Can a Body20 franchisee conduct Sessions or programs outside of the Studio?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
We impose no restriction on the retail customers that you may serve at your Studio, but you may not make any sales of products or services outside of the Studio, conduct Sessions or programs outside of the Studio, or use vendor relationships that you establish through your association with us or the Brand for any other purpose besides the operation of the Studio, unless we consent in writing. You agree to purchase products solely for resale to retail customers, and not for resale or redistribution to any other party, including other franchisees in our network. You may not offer products or services in connection with the Marks on any website on the Internet or any other electronic communication network unless we consent in writing. Any media advertising or direct mail marketing that you conduct must be predominantly focused within your Territory, unless we agree otherwise. While there are no territorial restrictions from accepting business from customers that reside or work or are otherwise based outside of your Territory if these customers contact you, we reserve the right to implement rules and restrictions regarding soliciting such customers in the future in our Manuals or otherwise in writing.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 55–56)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, franchisees are generally restricted from conducting sessions or programs outside of their designated studio location. Specifically, Body20 franchisees "may not make any sales of products or services outside of the Studio, conduct Sessions or programs outside of the Studio".
This restriction means that franchisees must primarily operate their Body20 business within the confines of their physical studio. Any exceptions to this rule require written consent from the franchisor. This policy ensures that the quality and consistency of the Body20 experience are maintained within the controlled environment of the studio, and it helps to protect the brand's reputation.
For prospective franchisees, this limitation is important to consider when evaluating the business model. It emphasizes the importance of the studio's location and the franchisee's ability to attract and retain customers within their territory. While the FDD does mention Non-Traditional Locations, these are established by the franchisor, not the franchisee. Franchisees should discuss with Body20 any potential opportunities or limitations related to offering services outside of the studio before signing the Franchise Agreement.