Is a Body20 franchisee allowed to use the Body20 marks or system in wholesale or e-commerce channels?

According to Body20's 2025 Franchise Disclosure Document, franchisees are specifically restricted from utilizing the Body20 marks or system in wholesale, e-commerce, or other distribution channels outside of their physical studio location. The franchise agreement grants a non-exclusive license to operate a single Body20 studio at an approved site.

This restriction means that Body20 franchisees must primarily focus on direct, in-person services provided at their designated studio location. They cannot expand their reach through online sales platforms or wholesale distribution agreements without explicit written consent from Body20.

The FDD states that franchisees have "no right to (i) sublicense the Marks or the System to any other person or Entity, (ii) use the Marks or the System at any location other than the Site, or (iii) to use the Marks or the System in any wholesale, e-commerce, or other channel of distribution besides the operation of the Studio at the Site." This limitation ensures that Body20 maintains control over its brand and distribution methods, and it also aims to provide a consistent customer experience across all franchise locations. A prospective franchisee should consider this restriction carefully, especially if they have plans to explore alternative sales channels.