Is a Body20 franchisee allowed to use the Body20 mark with a prefix without Body20's consent?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
You may also use certain other Marks owned by or licensed to us in the operation of your Studio. You must use the Marks only in strict accordance with the Franchise Agreement and Manuals. You may not use any Mark (i) as part of any corporate or legal business name, (ii) with any prefix, suffix or other modifying words, terms, designs or symbols (other than logos we have licensed to you), (iii) in selling any unauthorized services or products, (iv) as part of any domain name, electronic address, metatag, social media account, or otherwise in connection with any website or other electronic medium without our consent, or (v) in any other manner we have not expressly authorized in writing. You must display the Marks in a manner that we specify on signage at the Studio and on all written materials, forms, advertising, promotional materials, supplies, employee uniforms, business cards, receipts, letterhead, contracts, stationary, and other materials we designate. Upon receipt of notice from us, you must discontinue, alter or substitute any of the Marks as we direct.
Source: Item 13 — TRADEMARKS (FDD pages 53–54)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, a franchisee is not allowed to use the Body20 mark with any prefix without the franchisor's consent. The FDD specifies that franchisees must strictly adhere to the guidelines outlined in the Franchise Agreement and Manuals when using Body20's trademarks.
Specifically, a franchisee cannot use the Body20 mark as part of any corporate or legal business name, or with any prefix, suffix, or other modifying words, terms, designs, or symbols, unless those logos have been explicitly licensed to them. This restriction extends to the use of the Body20 mark in selling unauthorized services or products, as part of any domain name, electronic address, metatag, social media account, or in connection with any website or other electronic medium, all without Body20's explicit consent.
This requirement ensures brand consistency and protects Body20's trademarks. Franchisees must display the marks in the manner specified by Body20 on signage, written materials, advertising, promotional materials, and other designated materials. Furthermore, Body20 retains the right to direct franchisees to discontinue, alter, or substitute any of the marks as they see fit, and franchisees are obligated to comply with these directions.