For the Body20 franchised studios included in Table 4, what was the range in length, in days, of their Pre-Opening Periods?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
- The length of the Pre-Opening Periods for the Studios included in this table ranged from 73 days to 141 days.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 64–69)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, Table 4 includes data from 20 franchised studios that began and concluded their pre-opening period during the reporting period, which spans from January 1, 2024, to March 31, 2025. The length of these studios' pre-opening periods ranged from 73 days to 141 days. It is important to note that the table does not include data from 46 other studios that either started or concluded their pre-opening period outside of this reporting timeframe.
For a prospective Body20 franchisee, this information provides insight into the typical timeframe required to prepare a studio for its grand opening. The pre-opening period is defined as the time between when the studio begins selling memberships and packages to the public and the day before the studio's grand opening. During this period, franchisees focus on pre-sales at discounted rates, conduct a soft opening with a two-week "VIP" trial, and sell suit base layers and apparel to members.
The length of the pre-opening period can significantly impact a franchisee's initial financial performance. A shorter pre-opening period may result in less time to generate pre-sales revenue, while a longer period could increase initial operating expenses. Therefore, understanding the factors that influence the length of the pre-opening period, such as site selection, build-out timelines, and marketing efforts, is crucial for effective planning and budgeting.
Prospective franchisees should consider these figures as a general guideline and recognize that their own pre-opening period may vary depending on their specific circumstances. It would be prudent to discuss with Body20 the factors that can affect this period and to develop a detailed pre-opening plan that accounts for potential delays or challenges.