Where can I find more information about advertising obligations for a Body20 franchise?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
ty), you are solely responsible for determining the prices that you charge customers. You must provide us with your current price list upon our request. (Franchise Agreement - Section 6.7)
Advertising
Our Marketing. We may from time to time formulate, develop, produce, and conduct, at our sole discretion, advertising or promotional programs in such form and media as we determine to be most effective. We may make available for you to purchase approved advertising and promotional materials, including signs, posters, collaterals, etc. that we have prepared.
If we conduct media advertising, we may use direct mail, print, radio, Internet, or television, which may be local, regional, or national in scope. We may produce the marketing materials inhouse or employ a local, regional, or national advertising agency. We are not obligated to conduct any advertising or marketing programs within your market.
Brand Fund. We have established and administer a Brand Fund to which you must contribute up to 4% (currently, 2%) of Gross Sales. Under no circumstances will we be deemed a fiduciary with respect to any Brand Fund Fees we receive or administer. We are not required to have an independent audit of the Brand Fund completed, but, if we elect to do so, we may use Brand Fund monies to pay for the audit. We will prepare an unaudited statement of contributions and expenditures for the Brand Fund and make it available within 60 days after the close of our fiscal year to franchisees who make a written request for a copy. If any monies in the Brand Fund remain at the end of a fiscal year, they will carry-over in the Brand Fund into the next fiscal year. We or one of our affiliates may make or otherwise arrange loans to the Brand Fund in any year in which the balance of the Brand Fund is negative and charge a reasonable rate of interest. The amounts loaned to the Brand Fund will be repaid from future contributions to the Brand Fund in the year the loan is made or in subsequent years.
Source: Item 9 — FRANCHISEE'S OBLIGATIONS (FDD pages 37–38)
What This Means (2025 FDD)
According to the 2025 Body20 Franchise Disclosure Document, Item 11 provides details regarding the franchisor's assistance, advertising, computer systems, and training. Specifically, it mentions that Body20 may formulate, develop, produce, and conduct advertising or promotional programs at its sole discretion, utilizing various forms of media such as direct mail, print, radio, Internet, or television, which may be local, regional, or national in scope.
The FDD states that Body20 may make approved advertising and promotional materials available for franchisees to purchase, including signs, posters, and other collateral. However, Body20 is not obligated to conduct any advertising or marketing programs within a franchisee's specific market.
Furthermore, franchisees are required to participate in all in-Studio promotional programs offered by Body20 and must adhere to the franchisor's guidelines regarding gift certificates, gift cards, coupons, corporate discounts, and other promotional programs. Franchisees are not allowed to use unapproved gift certificates, gift cards, or coupons, including those from third-party websites like Groupon. Body20 or its affiliates retain the right to offer deals, discounts, coupons, vouchers, memberships, reciprocity programs, or gift certificates on third-party platforms.