Where in the Body20 FDD can I find information regarding 'Social Media Ad Appearances'?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
7.5 Digital Marketing.
(a) Restrictions. We or our Affiliates may, in our sole discretion, establish, operate, and/or participate in websites, social media accounts (such as Facebook, X, Instagram, Pinterest, etc.), applications, keyword or adword purchasing programs, accounts with websites featuring gift certificates or discounted coupons (such as Groupon, ClassPass, etc.), mobile applications, podcasts, blogs, vlogs, video and photo-sharing sites (such as TikTok, YouTube, etc.), chat rooms, virtual worlds, review sites, or other means of digital advertising on the Internet or any electronic communications network (collectively, "Digital Marketing") that may be used to promote the Marks, your Studio, and the entire network of Studios. We will have the sole right to control all aspects of any Digital Marketing, including those related to your Studio. Unless we consent otherwise in writing, you and your employees may not, directly or indirectly, conduct or be involved in any Digital Marketing that use the Marks or that relate to the Studio or the network. If we do permit you or your employees to conduct any Digital Marketing, you or your employees must comply with any policies, standards, guidelines, or content requirements that we establish periodically and must immediately modify or delete any Digital Marketing that we determine, in our sole discretion, is not compliant with such policies, standards, guidelines, or requirements. If we permit you or your employees to conduct any Digital Marketing, we will have the right to retain full control over all websites, social media accounts, mobile applications, or other means of digital advertising that we have permitted you to use. We may withdraw our approval for any Digital Marketing or suspend or terminate your use of any Digital Marketing platforms at any time.
Source: Item 23 — RECEIPT (FDD pages 74–251)
What This Means (2025 FDD)
According to the 2025 Body20 Franchise Disclosure Document, Item 23 includes information regarding digital marketing, including social media. Specifically, section 7.5(a) outlines Body20's restrictions and rights regarding digital marketing. Body20 or its affiliates have the sole discretion to establish, operate, and participate in various forms of digital marketing, including social media accounts on platforms like Facebook, X, Instagram, and Pinterest.
Body20 retains the right to control all aspects of digital marketing, even those related to a franchisee's specific studio. Unless Body20 provides written consent, franchisees and their employees are prohibited from directly or indirectly engaging in digital marketing that uses Body20's marks or relates to the studio or network. If franchisees are permitted to conduct digital marketing, they must adhere to Body20's policies, standards, guidelines, and content requirements, and immediately modify or delete any non-compliant marketing materials.
Body20 can withdraw approval for any digital marketing efforts or suspend/terminate a franchisee's use of digital marketing platforms at any time. This indicates that Body20 maintains tight control over its brand's online presence and marketing strategies, which is common in franchise systems to ensure brand consistency and compliance. Prospective franchisees should carefully review these restrictions and requirements to understand the extent of their autonomy in online marketing and advertising.