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Where in the Body20 FDD can I find information about obtaining marketing materials?

Body20 Franchise · 2025 FDD

Answer from 2025 FDD Document

Brand Fonts/Typography 9
TYPE STYLING 9
Brand Consistency 11
30 Second Elevator Pitch 11
TARGET DEMOGRAPHIC 12
MARKETING/SALES PROCESS AND FLOW 13
REQUIRED MARKETING EXPENDITURES 13
PROSPECTING AND MARKETING 13
Prospecting and Marketing: What is the difference? 13
Awareness Marketing vs. Direct Marketing 14
Lead Generation – The first step to success 14
LEADS VS. PROSPECTS 14
LEAD SOURCES 15
DO I HAVE THE RIGHT LEADS & PROSPECTS? 15
HOW TO TURN A LEAD INTO A PROSPECT 15
QUALIFYING YOUR LEADS 16
Role of ClubReady in Marketing 16
Obtaining Marketing Materials 17
shop.BODY20®.com Store 17
Canva 17
MARKETING EXPENDITURES 22
LOCAL MARKET SPEND (MONTHLY) 22
BRAND FUND FEE 22
EXTERNAL MARKETING OUTLETS 22
Cross Marketing 22
Off-Site Events 23
COMMUNITY EVENTS 23
EVENT PACKAGES 24
EVENT BEST PRACTICES 24
EVENT FREQUENCY FOR SUCCESS 25
EVENT SETUP 25
ARM DEMO SET-UPS 25
Field Marketing 27
  • (a) Local Marketing Requirements.

You must participate in such advertising, promotional, and community outreach programs that we may specify from time to time, at your own expense.

You must use your best efforts to promote the use of the Marks in your Territory.

You must ensure that all advertising, marketing, promotional, customer relationship management, public relations, and other Brand-related programs and materials that you or your agents or representatives develop or implement relating to the Studio (i) are completely clear, factual, and not misleading, (ii) comply with all Applicable Laws, and (iii) conform to the highest ethical standards and the advertising and marketing policies that we periodically specify.

Any media advertising or direct mail marketing that you conduct must be predominantly focused within your Territory, unless we agree otherwise.

There are no territorial restrictions from accepting business from retail customers that reside or work or are otherwise based outside of your Territory if these customers contact you, but we reserve the right to implement rules and restrictions regarding soliciting such customers in the future in our Manuals or otherwise in writing.

  • (b) Approval of Advertising Materials.

You must obtain our advance written approval prior to using or producing any advertising or marketing materials using any of the Marks, in whole or in part.

You agree to conduct all advertising in a dignified manner and to conform to the standards and requirements we specify in the Manuals.

We will have the final decision on all creative development of advertising and promotional messages.

If our written approval is not received within 14 days from the date we received the material, the material is deemed disapproved.

We reserve the right to require you to discontinue the use of any advertising or marketing materials.

  • (c) Minimum Marketing Expenditure.

You must spend at least $1,500 per month on local advertising and promotional activities (the "Marketing Spending Requirement").

Your Marketing Spending Requirement is in addition to your Brand Fund Fee.

We have the right to designate in the Manuals the types of expenditures that will or will not count toward the Marketing Spending Requirement.

At our request, you must submit appropriate documentation to verify compliance with the Marketing Spending Requirement.

Source: Item 23 — RECEIPT (FDD pages 74–251)

What This Means (2025 FDD)

According to Body20's 2025 Franchise Disclosure Document, Item 23 includes a table of contents for the franchise operations manual, which lists "Obtaining Marketing Materials" on page 17. This section of the manual may provide details on how franchisees can access and utilize approved marketing resources. The table also references "shop.BODY20®.com Store" and "Canva" on the same page, suggesting these may be platforms or resources for obtaining marketing materials.

Additionally, Item 23 outlines local marketing requirements, stating that franchisees must participate in advertising, promotional, and community outreach programs at their own expense. All marketing materials must be clear, factual, comply with laws, and adhere to Body20's advertising and marketing policies. Franchisees need to obtain written approval before using any advertising or marketing materials that feature Body20's marks.

Body20 retains the final decision on all creative development of advertising and promotional messages and can require franchisees to discontinue using specific marketing materials. Franchisees are obligated to spend at least $1,500 per month on local advertising and promotional activities, in addition to the Brand Fund Fee. The types of expenditures that count toward this minimum marketing spend will be specified in the manuals. These sections collectively provide a framework for franchisees to understand their responsibilities and the franchisor's expectations regarding marketing and advertising efforts.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.