What factors determine the size of a Body20 franchisee's Territory?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
usive and is only intended to give you a general indication of the area within which you may locate the Site for the Studio. The site will be added to the Franchise Agreement once we accept it and you secure it.
Limited Territorial Protection. Once you have selected, and we have accepted, a Site in the Site Selection Area, and you have secured the Site, we will provide you an area in which you will have protected rights (the "Territory"). The size of your Territory may vary from the territory granted to other franchisees based on the location and demographics surrounding your Studio. Typically, the territory will be a geographic area encompassing (i) a population of approximately 50,000 people surrounding the applicable Studio or (ii) a two-mile radius from the front door of the Studio, whichever includes fewer people. However, in very high-density urban markets having a population above one million people, we might not provide any territory at all or might reduce the territory to no more than a city block. The sources we use to determine the population within your Territory will be publicly available population information (such as data published by the U.S. Census Bureau or other governmental agencies and commercial sources).
You will not receive an exclusive territory. You may face competition from other franchisees, outlets that we own, or other channels of distribution or competitive brands that we control.
Except as described below and for Non-Traditional Locations (defined below), we and our affiliates will not open, or license a third party to open, a Studio within your Territory. Except as stated in the preceding sentence, we and our affiliates have the right to conduct any business activities, under any name, in any geographic area, at any location, regardless of the proximity to or effect on your Studio. For example, we and our affiliates have the right to:
- (1) establish, or license others to operate, Studios or Sessions operating under the Marks and System at Non-Traditional Locations anywhere, including inside and outside the Territory. A "Non-Traditional Location" is a site that is located within a larger venue or facility that is likely to draw at least 75% of its customers from people who use such larger facility, including big box gyms and fitness facilities, cruise ships, military bases, college campuses, airports, sports or entertainment venues, hotels or resorts, theme parks, industrial or office complexes, train stations and other transportation facilities, travel plazas, casinos, hospitals, multi-unit residential properties, and other similar captive market locations;
- (2) establish, or license others to establish, studios or businesses offering similar or identical products, services, classes, and programs and using the System or elements of the System (i) under the Marks anywhere outside of the Territory, or (ii) under names, symbols, or marks other than the Marks anywhere, including inside and outside of the Territory;
Source: Item 12 — TERRITORY (FDD pages 49–53)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, the size of a franchisee's territory is determined by several factors, including location and demographics. Typically, a Body20 territory will encompass either a population of approximately 50,000 people surrounding the studio or a two-mile radius from the studio's front door, whichever includes fewer people. However, in very high-density urban markets with a population above one million, Body20 might not provide any territory or might reduce it to no more than a city block. The sources used to determine population are publicly available, such as data from the U.S. Census Bureau or other governmental agencies and commercial sources.
It's important to note that Body20 franchisees do not receive an exclusive territory and may face competition from other franchisees, company-owned outlets, or other channels of distribution. Body20 and its affiliates retain the right to conduct business activities under any name, in any geographic area, regardless of proximity to a franchisee's studio, except that Body20 will not open, or license a third party to open, a Studio within your Territory.
Furthermore, if a Body20 franchisee fails to meet minimum sales levels, Body20 has the right to reduce the size of their territory. The minimum sales levels are an average monthly Gross Sales of at least $30,000 in the first full calendar year after the Opening Date, and average monthly Gross Sales of at least $40,000 in the second and each subsequent full calendar year after the Opening Date. If these levels are not met for two consecutive years, Body20 may reduce the territory size, terminate the Franchise Agreement, or exercise other remedies.