Can Body20 employ a national advertising agency?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
We may from time to time formulate, develop, produce, and conduct, at our sole discretion, advertising or promotional programs in such form and media as we determine to be most effective. We may make available for you to purchase approved advertising and promotional materials, including signs, posters, collaterals, etc. that we have prepared.
If we conduct media advertising, we may use direct mail, print, radio, Internet, or television, which may be local, regional, or national in scope. We may produce the marketing materials inhouse or employ a local, regional, or national advertising agency. We are not obligated to conduct any advertising or marketing programs within your market.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 38–49)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, Body20 has the discretion to employ a national advertising agency for its marketing and promotional programs. Body20 may formulate, develop, produce, and conduct advertising or promotional programs and may produce marketing materials in-house or employ a local, regional, or national advertising agency. These advertising programs can utilize various media, including direct mail, print, radio, Internet, or television, and can be local, regional, or national in scope.
This means that Body20 franchisees may benefit from advertising and promotional efforts managed at a national level, potentially increasing brand awareness and attracting customers. However, Body20 is not obligated to conduct any advertising or marketing programs within a franchisee's specific market.
As a franchisee, it's important to understand that while Body20 may use a national advertising agency, there is no guarantee that these efforts will directly benefit your specific location. Franchisees are also required to participate in local marketing efforts and meet a minimum marketing spending requirement, ensuring a balance between national and local promotion. Therefore, prospective franchisees should inquire about Body20's marketing strategies and how they plan to support individual franchise locations.