Can Body20 direct franchisees to discontinue or alter any of the Body20 marks?

According to Body20's 2025 Franchise Disclosure Document, Body20 has the authority to direct franchisees to discontinue, alter, or substitute any of the Body20 marks. Franchisees must comply with Body20's directions regarding these changes. This includes the manner in which the marks are displayed on signage, written materials, advertising, promotional materials, supplies, employee uniforms, business cards, receipts, letterheads, contracts, stationary, and other materials. Franchisees must also display a sign indicating that the studio is independently owned and operated by an authorized licensee of the Body20 marks.

If Body20 decides that a franchisee should modify or discontinue using any of the marks, or use substitute service marks or trademarks, the franchisee must comply with Body20's directions within a reasonable timeframe. The FDD specifies that neither Body20 nor its affiliates are obligated to reimburse the franchisee for the costs associated with complying with these directives.

This provision gives Body20 significant control over its brand and trademarks, allowing it to adapt its branding and marketing strategies as needed. However, it also places the financial burden of any required changes on the franchisee. Prospective franchisees should consider these potential costs when evaluating the Body20 franchise opportunity. It is common practice in franchising for the franchisor to retain control over trademarks and brand standards, but the financial responsibility for implementing changes can vary.