Who determines the form and media of Body20's advertising or promotional programs?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
Our Marketing. We may from time to time formulate, develop, produce, and conduct, at our sole discretion, advertising or promotional programs in such form and media as we determine to be most effective. We may make available for you to purchase approved advertising and promotional materials, including signs, posters, collaterals, etc. that we have prepared.
If we conduct media advertising, we may use direct mail, print, radio, Internet, or television, which may be local, regional, or national in scope. We may produce the marketing materials inhouse or employ a local, regional, or national advertising agency. We are not obligated to conduct any advertising or marketing programs within your market.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 38–49)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, Body20 has the sole discretion to formulate, develop, produce, and conduct advertising or promotional programs. Body20 determines the form and media to be used in these programs, aiming for maximum effectiveness. They may also offer franchisees the opportunity to purchase approved advertising and promotional materials, such as signs and posters.
Body20 may use various media for advertising, including direct mail, print, radio, Internet, or television, on local, regional, or national levels. They can produce marketing materials in-house or hire an advertising agency. However, Body20 is not obligated to conduct any advertising or marketing programs within a franchisee's specific market.
While Body20 controls the overall advertising and promotional programs, franchisees are required to participate in local marketing efforts. Franchisees must spend at least $1,500 per month on local advertising and promotional activities, in addition to the Brand Fund Fee. All advertising materials using Body20's marks must receive prior written approval from Body20, and Body20 retains the final decision on the creative development of advertising and promotional messages. If approval is not received within 14 days, the material is considered disapproved, and Body20 can require franchisees to discontinue using any advertising or marketing materials.