What is the definition of the 'Pre-Opening Period' for a Body20 studio, as it relates to gross sales?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
had an Average Monthly Attrition Rate that was lower than the average of the Average Monthly Attrition Rate disclosed in the table, because lower attrition rates are considered better than higher attrition rates.
TABLE 4: PRE-OPENING GROSS SALES FOR CERTAIN FRANCHISED STUDIOS DURING THE REPORTING PERIOD
Table 4 presents the average Gross Sales during the Pre-Opening Period for all franchised Studios that (a) began making pre-sales in the Reporting Period and (b) had their grand opening during the Reporting Period. The "Pre-Opening Period" for each Studio is the period (a) beginning on the first day that such Studio begins selling memberships and packages to the public and (b) ending the day before such Studio's Grand Opening Day. The "Grand Opening Day" is the day that is one day before the one-month anniversary of the Studio's Soft Opening Day and is the day that the Studio is considered officially open for normal operations. The "Soft Opening Day" is the day that the Studio initiates its first automatic draft payment from members and begins conducting Sessions for members. During the Pre-Opening Period, Studios (i) engage in membership pre-sales at discounted rates, (ii) conduct a soft opening period that includes a twoweek "VIP" trial period, and (iii) engage in the sale of suit base layers and apparel to members.
| # | Average Pre- Opening Gross Sales | # Met or Surpassed Average | % Met or Surpassed Average | Median Pre- Opening Gross Sales | Lowest Pre- Opening Gross Sales | Highest Pre- Opening Gross Sales | |
|---|---|---|---|---|---|---|---|
| Included Studios | 20 | $41,613 | 9 | 45% | $43,510 | $13,330 | $94,825 |
Notes to Table 4:
- As of March 31, 2025, there were 66 franchised Studios in operation. This table includes data for 20 franchised Studios that both began and concluded their Pre-Opening Period during the Reporting Period. This table does not include data for 46 Studios that either (a) started (and potentially concluded) their Pre-
- Opening Period prior to the Reporting Period or (b) concluded their Pre-Opening Period after the Reporting Period.
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- The length of the Pre-Opening Periods for the Studios included in this table ranged from 73 days to 141 days.
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- The Gross Sales included in this table are based on actual payments made during the Pre-Opening Period for products or services, including, without limitation, payments for Sessions provided after the conclusion of the Pre-Opening Period.
NOTES TO ITEM 19:
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 64–69)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, the Pre-Opening Period is a specific timeframe during which new franchisees begin generating revenue before their official grand opening. This period is defined as starting on the first day the studio begins selling memberships and packages to the public and ends the day before the studio's Grand Opening Day. The Grand Opening Day is defined as the day before the one-month anniversary of the Studio's Soft Opening Day, which is when the studio is considered officially open for normal operations. The Soft Opening Day is the day that the Studio initiates its first automatic draft payment from members and begins conducting Sessions for members.
During the Pre-Opening Period, Body20 studios focus on several key activities to drive initial sales. These include offering discounted membership pre-sales to attract early adopters, conducting a soft opening period that incorporates a two-week "VIP" trial, and selling suit base layers and apparel to new members. These activities are designed to generate revenue and build a customer base before the official launch.
Table 4 in Item 19 of the 2025 FDD includes data from 20 franchised studios that began and concluded their Pre-Opening Period during the Reporting Period. The length of the Pre-Opening Periods for the Studios included in this table ranged from 73 days to 141 days. The gross sales included in this table are based on actual payments made during the Pre-Opening Period for products or services, including, without limitation, payments for Sessions provided after the conclusion of the Pre-Opening Period. The average Pre-Opening Gross Sales for these studios was $41,613, with a median of $43,510. Individual studio performance varied, with the lowest Pre-Opening Gross Sales being $13,330 and the highest reaching $94,825. Nine of the 20 studios surpassed the average, representing 45% of the group.
It is important to note that these figures are based on past performance and do not guarantee future results. The FDD explicitly states, "Some Studios have sold or earned this amount. Your individual results may differ. There is no assurance that you'll sell or earn as much." Prospective franchisees should carefully consider these figures, along with other factors such as location, market conditions, and their own business acumen, when evaluating the potential financial performance of a Body20 franchise.