What is considered a 'Non-Traditional Location' for a Body20 studio?

According to Body20's 2025 Franchise Disclosure Document, a 'Non-Traditional Location' is defined as a site within a larger venue or facility that is expected to draw at least 75% of its customers from people who use that larger facility. This definition is important because Body20 retains the right to establish or license studios at Non-Traditional Locations even within a franchisee's protected territory. This can impact a franchisee's potential customer base and revenue.

Examples of Non-Traditional Locations for a Body20 studio include big box gyms and fitness facilities, cruise ships, military bases, college campuses, airports, sports or entertainment venues, hotels or resorts, theme parks, industrial or office complexes, train stations and other transportation facilities, travel plazas, casinos, hospitals, and multi-unit residential properties. These locations share the characteristic of having a built-in customer base that Body20 can tap into.

For a prospective franchisee, understanding this definition is crucial because Body20 reserves the right to establish studios in these locations regardless of any territorial protection granted in the Franchise Agreement or Development Agreement. This means that even if a franchisee has a protected territory, Body20 can still place a studio in a non-traditional location within that territory, potentially drawing customers away from the franchisee's studio. This is a significant risk factor to consider when evaluating a Body20 franchise opportunity.