What was the average of the average monthly attrition rate for the top half of Body20 studios?

According to Body20's 2025 Franchise Disclosure Document, the average of the average monthly attrition rate for the top half of studios was 9%. This figure is based on data from 18 studios in the top half, with 44% of those studios meeting or surpassing this average. The median average monthly attrition rate for this group was also 9%, with the lowest rate being 6% and the highest at 10%.

Member attrition is a critical factor for any membership-based business like Body20. A lower attrition rate generally indicates better member retention and a more stable revenue stream. The FDD provides this data to give prospective franchisees an idea of how well existing studios are retaining their members, which directly impacts profitability.

It's important to note that this data represents past performance and may not be indicative of future results. Factors such as location, management skills, and local market conditions can significantly influence attrition rates. Prospective franchisees should carefully consider these factors and conduct their own due diligence to assess the potential for member retention in their specific market.

Furthermore, the Body20 FDD specifies how the average monthly attrition rate is calculated, which involves dividing the number of cancelled memberships by the total number of members at the beginning of the month, excluding those with frozen memberships. This standardized calculation allows for a consistent comparison across different studios.