What actions must a Body20 franchisee take to cease identification with the franchisor upon termination?
Body20 Franchise · 2025 FDDAnswer from 2025 FDD Document
vide us with a certification attesting to the fact that all copies of the Proprietary Information, proprietary software, and Other Materials in Franchisor's control or the control of its officers, directors, Owners, employees, agents, and representatives have been returned or destroyed in accordance with this Section. The Franchisee Parties may not use any Proprietary Information or sell, trade, or otherwise profit in any way from any Proprietary Information at any time following the expiration or termination of this Agreement.
15.5 Cease Identification with Us. You must immediately take, and cause the Franchisee Parties to take, all action required (i) to cancel all assumed name or equivalent registrations relating to your use of the Marks and (ii) to, in accordance with our directions, cancel or transfer to us or our designee all authorized and unauthorized domain names, social media accounts, telephone numbers, post office boxes, and classified and other directory listings relating to, or used in connection with, the Studio or the Marks (collectively, "Identifiers"). You acknowledge that as between any of the Franchisee Parties and us and our Affiliates, we and our Affiliates have the sole rights to and interest in all Identifiers. If you fail to comply with this Section 15.5, you hereby authorize us and irrevocably appoint us or our designee as your attorney-in-fact to direct the telephone company, postal service, registrar, Internet Service Provider, and all listing agencies or providers to transfer such Identifiers to us. The telephone company, the postal service, registrars, Internet Service Providers listing agencies, and other providers may accept such direction by us pursuant to this Agreement as conclusive evidence of our exclusive rights in such Identifiers and our authority to direct their transfer.
15.6 Our Right to Operate. We will have the right to immediately enter and take possession of the Studio to maintain continuous operation of the Studio, provide for orderly change of management and disposition of personal property, and otherwise protect our interests.
Source: Item 23 — RECEIPT (FDD pages 74–251)
What This Means (2025 FDD)
According to Body20's 2025 Franchise Disclosure Document, franchisees must take specific actions to cease identification with the brand upon termination of the franchise agreement. This includes canceling all assumed name registrations related to the use of Body20's marks. Franchisees are also required to cancel or transfer all authorized and unauthorized domain names, social media accounts, telephone numbers, post office boxes, and classified and other directory listings (collectively referred to as "Identifiers") to Body20 or its designee, following Body20's directions.
Body20 retains sole rights to all Identifiers, and franchisees acknowledge this. If a franchisee fails to comply with these requirements, Body20 is authorized to act as the franchisee's attorney-in-fact to direct the transfer of these Identifiers. This ensures that Body20 maintains control over its brand identity and online presence, even after a franchise agreement is terminated.
Furthermore, if the franchisee or its owners have any copies of proprietary information, proprietary software, or other materials on their computer systems, email accounts, or other digital storage systems, they are obligated to immediately erase these copies. The franchisee must also provide certification attesting to the fact that all copies of proprietary information have been returned or destroyed. This prevents the franchisee from using Body20's confidential information after the agreement ends.
These measures are crucial for Body20 to protect its brand and proprietary assets, and franchisees must adhere to these requirements to avoid potential legal repercussions and ensure a clean break from the franchise system upon termination.