What was the total amount of advertising revenues reported for Black Bear Diner in 2023?
Black_Bear_Diner Franchise · 2025 FDDAnswer from 2025 FDD Document
United States of America. The following table provides additional information about the Companyowned and franchised restaurants operating as of December 27, 2023 and December 28, 2022:
| 2023 | 2022 | |
|---|---|---|
| Franchised restaurants | 91 | 88 |
| Company-owned restaurants | 65 | 65 |
| Total | 156 | 153 |
The Company-owned restaurants are operated by Bear Tracks Holdings LLC (BTH), an entity under common control with the Company. The Company and BTH are owned by BBD Opco LLC (Parent). BBD Opco LLC is owned by BBD Intermediate Holdco, LLC (Intermediate) and for which Intermediate is ultimately owned by BBD Holdco LLC (Holdco).
The Company also operates a national advertising fund (NAF) which administers national, regional, and local advertising and marketing initiatives for the brand. The Company receives funds from Black Bear Diner branded restaurants approximating 1.00% of revenue. The Company physically segregates these funds to ensure that the funds are utilized specifically for advertising and oth
Source: Item 23 — RECEIPT (FDD pages 56–243)
What This Means (2025 FDD)
According to Black Bear Diner's 2025 Franchise Disclosure Document, the company operates a national advertising fund (NAF) that collects approximately 1.00% of revenue from Black Bear Diner branded restaurants. These funds are specifically used for advertising and brand development initiatives. However, the document does not explicitly state the total advertising revenues for 2023.
Instead, the document mentions that the company uses franchisee contributions to the NAF to reimburse its costs, including salaries and other internal costs of administering the NAF. These reimbursements totaled $118,881 for the year ended December 27, 2023. This figure is netted within payroll and benefits expenses on the statements of income.
While the FDD provides information on how advertising funds are collected and used, it does not disclose the total advertising revenue. A prospective franchisee should inquire directly with Black Bear Diner about the total advertising revenue collected during 2023 to gain a clearer understanding of the scale of advertising efforts.