What were the total advertising and related expenses for Black Bear Diner in 2024?
Black_Bear_Diner Franchise · 2025 FDDAnswer from 2025 FDD Document
ovides additional information about the Companyowned and franchised restaurants operating as of December 25, 2024 and December 27, 2023:
| Cash flows from investing activities: | | | |---|---|---| | ( 168,891) | ( 296,015) | | | Purchases of property and equipment | | | | Net cash used in investing activities | ( 168,891) | ( 296,015) | The Company-owned restaurants are operated by Bear Tracks Holdings LLC (BTH), an entity under common control with the Company. The Company and BTH are owned by BBD Opco LLC (Parent). BBD Opco LLC is owned by BBD Intermediate Holdco, LLC (Intermediate) and for which Intermediate is ultimately owned by BBD Holdco LLC (Holdco).
The Company also operates a national advertising fund (NAF) which administers national, regional, and local advertising and marketing initiatives for the brand. The Company receives funds from Black Bear Diner branded restaurants approximating 1.00% of revenue. The Company physically segregates these funds to ensure that the funds are utilized specifically for advertising and other brand
Source: Item 23 — RECEIPT (FDD pages 56–243)
What This Means (2025 FDD)
According to Black Bear Diner's 2025 Franchise Disclosure Document, the company operates a national advertising fund (NAF) that manages advertising and marketing initiatives at the national, regional, and local levels. Black Bear Diner restaurants contribute approximately 1.00% of their revenue to this fund. These funds are specifically used for advertising and brand development.
The document indicates that reimbursements from the NAF for company costs, including salaries and internal administrative expenses, totaled $172,139 for the year ending December 25, 2024. These reimbursements are accounted for as reductions in payroll and benefits expenses on the company's income statements. The FDD specifies that the production costs of advertisements are expensed when the advertisements are first aired or displayed, while all other advertising and promotional costs are expensed in the period they are incurred.
It is important to note that the $172,139 figure represents only the reimbursements to the company for its internal costs related to administering the NAF. The FDD does not provide a comprehensive figure for the total advertising and related expenses incurred by Black Bear Diner or the NAF in 2024. A prospective franchisee would need to request further information from Black Bear Diner to understand the full scope of advertising expenditures.