Who must approve all marketing materials before a Black Bear Diner franchisee uses them?

According to the 2025 Black Bear Diner Franchise Disclosure Document, all marketing materials must be approved by Black Bear Diner or its designated agent before a franchisee can use them. This requirement is further described in Item 11 of the FDD. Black Bear Diner also retains the right to require franchisees to use specific agencies for the creation of marketing materials.

This stipulation ensures brand consistency and adherence to Black Bear Diner's marketing standards across all franchise locations. By controlling marketing materials, Black Bear Diner aims to maintain a uniform brand image and prevent franchisees from using materials that could potentially harm the brand's reputation or be ineffective.

For a prospective franchisee, this means they cannot independently create and use marketing materials without prior approval. They must submit their materials to Black Bear Diner or its agent for review, and potentially work with agencies designated by the franchisor. This may add time and complexity to local marketing efforts, but it also provides access to professional marketing expertise and ensures compliance with brand standards. Franchisees should factor in these requirements when planning their marketing strategies and budgets.