Is a distributor required to enter into an advertising agreement with Bimbo Foods Bakeries Distribution?
Bimbo_Foods_Bakeries_Distribution Franchise · 2025 FDDAnswer from 2025 FDD Document
materials to your delivery vehicle (if you are required to have one) and permit you to purchase certain items of clothing with our brands and/or logos on them (Advertising Agreement). You are not required to enter into this advertising agreement. However, if you do not, you may not have our brands or logos on your vehicle (if any) or on any clothing you wear while operating your Distribution Rights. (Distribution Agreement and Sales Growth Agreement, Section 12.1).
You are permitted to develop your own marketing or promotional materials provided that any of these materials that use Franchisor's or its affiliates' trademarks or service marks (see Item 13, below) must be submitted to Franchisor for approval and cannot be used without our prior written consent (Distribution Agreement and Sales Growth Agreement, Section 12.1).
We do not require you to participate in any advertising cooperative or contribute to any advertising fund. All expenditures on advertising are completely within your discretion, see Item 9.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER ORDERING SYSTEMS, AND TRAINING (FDD pages 37–39)
What This Means (2025 FDD)
According to Bimbo Foods Bakeries Distribution's 2025 Franchise Disclosure Document, distributors are not required to enter into an advertising agreement with the company. However, Bimbo Foods Bakeries Distribution may offer distributors the option to enter into an advertising agreement.
If a distributor chooses to enter into an advertising agreement, Bimbo Foods Bakeries Distribution may apply advertising decals or other materials to the distributor's delivery vehicle, if one is required. This agreement also allows the distributor to purchase certain items of clothing with Bimbo Foods Bakeries Distribution's brands and/or logos.
If a distributor chooses not to enter into the advertising agreement, they are not allowed to display Bimbo Foods Bakeries Distribution's brands or logos on their vehicle, if any, or on any clothing worn while operating their distribution rights. However, distributors are permitted to develop their own marketing or promotional materials, provided that any materials using Bimbo Foods Bakeries Distribution's trademarks or service marks must be submitted for approval and receive prior written consent. Bimbo Foods Bakeries Distribution does not require distributors to participate in any advertising cooperative or contribute to any advertising fund, and all advertising expenditures are at the distributor's discretion.