What standards must all advertising by a Bigfoot Forestry franchisee conform to?
Bigfoot_Forestry Franchise · 2025 FDDAnswer from 2025 FDD Document
ive. All cooperative advertising fees you pay are credited towards your Local Marketing Commitment. We may form, change or dissolve cooperatives in our discretion.
11. OPERATING STANDARDS.
- 11.1. Generally. You must operate your Business in full compliance with this Agreement, the Manual and our standards in order to maintain the goodwill associated with the Marks.
- 11.2. Brand Standards Manual. You must develop and operate your Business in strict compliance with the Manual. The Manual may contain, among other things:
- (a) a list of (i) goods and services (or specifications for goods and services) you must purchase to develop and operate your Business and (ii) designated and approved suppliers;
- (b) a description of the authorized goods and services you may sell;
- (c) specifications, techniques, methods, operating procedures and quality standards; and
- (d) policies and procedures pertaining to: (i) reporting and data entry; (ii) accounting and bookkeeping; (iii) insurance; (iv) marketing and advertising; (v) data ownership, use, transfer and protection; and (vi) any other matters we deem appropriate.
Source: Item 23 — RECEIPT (FDD pages 42–162)
What This Means (2025 FDD)
According to the 2025 Bigfoot Forestry FDD, franchisees must operate their business in compliance with the franchise agreement, the manual, and Bigfoot Forestry's standards to maintain the goodwill associated with the brand's marks. The brand standards manual may contain policies and procedures pertaining to marketing and advertising.
The manual is designed to establish and protect Bigfoot Forestry's brand standards and the uniformity and quality of goods and services offered by Bigfoot Forestry businesses. Bigfoot Forestry can modify the manual at any time, and these modifications are binding once the franchisee is notified, although a grace period may be provided to implement the changes. All mandatory provisions in the manual, whether present now or added in the future, are binding on the franchisee.
Bigfoot Forestry also has the right to control all content on the franchisee's business webpage, although they will consider suggestions in good faith. Bigfoot Forestry will own the business's webpage and domain name and may change or discontinue the website or the franchisee's webpage at any time. Therefore, a prospective franchisee should inquire about the specific advertising guidelines and restrictions detailed in the brand standards manual and how much flexibility they have in creating their own advertising content.