Who retains ownership of social media accounts related to a Bigfoot Forestry business?

According to Bigfoot Forestry's 2025 Franchise Disclosure Document, Bigfoot Forestry retains ownership of all social media accounts related to a franchisee's business. This means that while franchisees may be required to engage in social media marketing, the accounts themselves are the property of the franchisor.

This arrangement gives Bigfoot Forestry significant control over the brand's online presence. Franchisees must use only approved social media platforms, adhere strictly to the franchisor's social media policy, and obtain approval for all posts before publishing. Bigfoot Forestry may also require franchisees to contract with a designated social media company. Furthermore, franchisees must provide Bigfoot Forestry with full administrator rights to their social media accounts.

For a prospective franchisee, this means that building a strong social media presence will primarily benefit the Bigfoot Forestry brand rather than the individual franchisee's equity. While franchisees can participate in social media marketing, they do not own the resulting accounts or content. This is a notable restriction compared to some other franchise systems where franchisees have more control over their local social media presence. It is important for potential franchisees to understand these conditions and how they align with their business goals.