What is the minimum monthly amount Bigfoot Forestry franchisees must spend on local advertising?
Bigfoot_Forestry Franchise · 2025 FDDAnswer from 2025 FDD Document
our Bigfoot Forestry Business.
Ongoing Local Marketing By You
After opening, you must spend a minimum monthly amount equal to your Local Marketing Commitment on local advertising. The Local Marketing Commitment is the greater of 2% of monthly Gross Sales or $1,000 per month. Your $2,500 minimum grand opening marketing expenditure is in addition to, and not credited towards, your Local Marketing Commitment. We measure your compliance on a rolling 12-month basis, meaning as long as your average monthly expenditure on local advertising over the 12-month period equals or exceeds your Local Marketing Commitment, you are deemed in compliance even if your expenditu
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–29)
What This Means (2025 FDD)
According to Bigfoot Forestry's 2025 Franchise Disclosure Document, franchisees must spend a minimum monthly amount on local advertising after opening their business. This Local Marketing Commitment is defined as the greater of 2% of monthly Gross Sales or $1,000 per month.
This means that a new Bigfoot Forestry franchisee needs to budget carefully for ongoing marketing expenses. Even if their sales are low initially, they are still obligated to spend at least $1,000 each month on local advertising. As their Gross Sales increase, their required minimum spending will also increase, potentially exceeding the $1,000 baseline.
Bigfoot Forestry measures compliance with the local advertising commitment on a rolling 12-month basis. This provides some flexibility, as franchisees are considered compliant as long as their average monthly expenditure over the year meets or exceeds the Local Marketing Commitment, even if spending fluctuates in individual months. The initial $2,500 spent on grand opening marketing does not count toward this ongoing monthly requirement.