What is the 'Measuring Year' defined as for the Bigfoot Forestry Financial Performance Representation?

According to Bigfoot Forestry's 2025 Franchise Disclosure Document, the 'Measuring Year' for the financial performance representation (FPR) is defined as the period beginning January 1, 2024, and ending December 31, 2024. This timeframe is crucial because the financial data presented in Item 19 is based on the historical results achieved by the qualifying outlets during this specific year.

Bigfoot Forestry uses this 'Measuring Year' to evaluate the performance of its company-owned outlet, which is the only qualifying outlet used in the FPR. The franchisor excluded data from the two franchised outlets that opened in 2024 because they were not open and operating throughout the entire 'Measuring Year'.

Prospective franchisees should understand that the financial performance data provided is limited to this specific timeframe and may not be representative of future performance. It is important to consider that the results are based on a single company-owned outlet and that individual results may vary. Bigfoot Forestry also states that there is no assurance that franchisees will earn as much as the company-owned outlet during the 'Measuring Year'.