What is the 'Measuring Year' defined as in the Bigfoot Forestry FDD?

According to Bigfoot Forestry's 2025 Franchise Disclosure Document, the 'Measuring Year' is defined as the period from January 1, 2024, to December 31, 2024. This timeframe is significant because Bigfoot Forestry uses it to evaluate the financial performance of its outlets, both company-owned and franchised. The financial data from this period is used in the Financial Performance Representation (FPR) in Item 19 of the FDD.

Bigfoot Forestry uses the data from the Measuring Year to present potential franchisees with an overview of what they might expect in terms of financial performance. However, the FDD specifies that the data presented is limited to historical results achieved by 'Qualifying Outlets' during the Measuring Year. In 2024, only the company-owned outlet qualified because the franchised outlets did not operate for the entire year.

Prospective franchisees should understand that the financial results presented are based on a specific timeframe and a single company-owned location. The results may not be typical for all locations or future years. Bigfoot Forestry also emphasizes that individual results may vary, and there is no assurance that a franchisee will earn as much as the company-owned outlet during the Measuring Year. Reviewing this data carefully and understanding the conditions under which it was collected is crucial for making an informed investment decision.