To maintain the goodwill associated with the Marks, what must a Bigfoot Forestry franchisee do?

• 11.1. Generally. You must operate your Business in full compliance with this Agreement, the Manual and our standards in order to maintain the goodwill associated with the Marks.
• 11.2. Brand Standards Manual. You must develop and operate your Business in strict compliance with the Manual. The Manual may contain, among other things:
  • (a) a list of (i) goods and services (or specifications for goods and services) you must purchase to develop and operate your Business and (ii) designated and approved suppliers;
  • (b) a description of the authorized goods and services you may sell;
  • (c) specifications, techniques, methods, operating procedures and quality standards; and
  • (d) policies and procedures pertaining to: (i) reporting and data entry; (ii) accounting and bookkeeping; (iii) insurance; (iv) marketing and advertising; (v) data ownership, use, transfer and protection; and (vi) any other matters we deem appropriate.

The Manual is designed to establish and protect our brand standards and the uniformity and quality of the goods and services offered by Bigfoot Forestry Businesses. We can modify the Manual at any time. Modifications are binding at the time we notify you of the change, subject to any "grace period" we provide to implement the change. All mandatory provisions in the Manual (whether included now or in the future) are binding on you.

• **11.3.

Authorized Goods & Services.** You must offer and provide all Bigfoot Forestry Services we require from time to time in our commercially reasonable discretion.

We may designate certain Bigfoot Forestry Services as optional, in which case you have the option, but not the obligation, to offer such services.

Source: Item 23 — RECEIPT (FDD pages 42–162)