What does 'Know-how' include in the context of the Bigfoot Forestry confidentiality agreement?

According to Bigfoot Forestry's 2025 Franchise Disclosure Document, 'Know-how' is defined within the context of the confidentiality agreement. It encompasses the company's and its affiliates' trade secrets and proprietary information related to the development, marketing, and operation of a Bigfoot Forestry Business.

Specifically, this includes methods and techniques, standards and specifications, policies and procedures, supplier lists and information, marketing strategies, merchandising strategies, and information comprising the System or included in the Manual. This definition is important because it outlines the scope of information that an employee or independent contractor of a Bigfoot Forestry franchisee must keep confidential, as detailed in the Confidentiality Agreement.

For a prospective Bigfoot Forestry franchisee, understanding this definition is crucial. It clarifies what information is considered proprietary and must be protected. This obligation extends to their employees and contractors, who are also required to sign a confidentiality agreement to safeguard Bigfoot Forestry's Intellectual Property. Misuse of this information could jeopardize not only the franchisee's business but also the entire franchise system.