How is a Bigfoot Forestry franchisee's compliance with the local advertising spending requirement measured?
Bigfoot_Forestry Franchise · 2025 FDDAnswer from 2025 FDD Document
We measure your compliance with this requirement on a rolling six-month basis, meaning as long as your average monthly expenditure on local advertising over the six-month period equals or exceeds the Local Marketing Commitment, you are deemed in compliance even if your expenditure in a given month is less than the Local Marketing Commitment.
Brand fund fees are in addition to, and not credited towards, your Local Marketing Commitment.
Source: Item 23 — RECEIPT (FDD pages 42–162)
What This Means (2025 FDD)
According to Bigfoot Forestry's 2025 Franchise Disclosure Document, compliance with the local advertising spending requirement is assessed on a rolling six-month basis. This means that Bigfoot Forestry measures the average monthly expenditure on local advertising over a six-month period.
To remain compliant, a franchisee's average monthly spending on local advertising must equal or exceed their Local Marketing Commitment. The Local Marketing Commitment is defined as the greater of 2% of monthly Gross Sales or $1,000 per month.
Even if a franchisee's advertising expenditure in a particular month falls below the Local Marketing Commitment, they are still considered compliant as long as their average spending over the six-month period meets or exceeds the required amount. It is important to note that brand fund fees are separate from and do not count towards the Local Marketing Commitment.