What are some examples of local advertising assets that Bigfoot Forestry may provide?
Bigfoot_Forestry Franchise · 2025 FDDAnswer from 2025 FDD Document
eting materials and programs you submit. Our failure to approve them within the 15-day period constitutes our disapproval. Any advertising you propose and we approve is an "Improvement" for purposes of §17.5.
- (e) Social Media. You may promote your Business using social media provided that: (i) you only utilize social media platforms we approve; (ii) you strictly comply with our social media policy; (iii) you obtain our prior approval of all social media posts; (iv) you contract with any social media company we designate upon request; and (v) we own all social media accounts relating to your Business and retain full administrator rights.
- (f) Internet & Websites. Without our prior approval, you may not: (i) develop, host, or otherwise maintain a website (or other digital presence) that references our Marks; (ii) conduct digital or online advertising or marketing; or (iii) engage in ecommerce.
- 10.4. Advertising Cooperative. We may, but need not, establish regional advertising cooperatives for purposes of creating and/or purchasing advertising programs for the benefit of all Bigfoot Forestry Businesses located in the region. We may: (a) determine the boundaries of the cooperative; (b) specify the manner in which the cooperative is organized and governed; (c) require the cooperative to be administered in accordance with written bylaws, organizational documents or other governing documents that we approve; and (d) require you to participate in the cooperative according to its rules and procedures and abide by its decisions. You must pay a cooperative advertising fee on each royalty fee due date or such other date specified by the cooperative. We may set the minimum cooperative advertising fee or we may allow the cooperative to set the fee based on majority vote of its members. In either case, the fee will not exceed 2% of Gross Sales. We may either: (a) collect
cooperative advertising fees and remit them to the cooperative; or (b) require you to pay these fees directly to the cooperative. All cooperative advertising fees you pay are credited towards your Local Marketing Commitment. We may form, change or dissolve cooperatives in our discretion.
11. OPERATING STANDARDS.
- **11.1.
Source: Item 23 — RECEIPT (FDD pages 42–162)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, Bigfoot Forestry franchisees have some options and restrictions when it comes to local advertising. The document mentions the possibility of regional advertising cooperatives that franchisees may be required to participate in. These cooperatives may create and/or purchase advertising programs to benefit all Bigfoot Forestry businesses in the region. Franchisees may have to pay a cooperative advertising fee, which will not exceed 2% of Gross Sales. These fees are credited toward the Local Marketing Commitment. Bigfoot Forestry has the discretion to form, change, or dissolve these cooperatives.
Franchisees are allowed to promote their businesses using social media, but they must adhere to specific guidelines. They need to use only approved social media platforms, comply with Bigfoot Forestry's social media policy, and obtain prior approval for all social media posts. Bigfoot Forestry also retains ownership and full administrator rights over all social media accounts related to the franchisee's business.
Furthermore, franchisees need prior approval from Bigfoot Forestry to develop or maintain a website that references their marks, conduct digital or online advertising, or engage in e-commerce. Any advertising that the franchisee proposes and Bigfoot Forestry approves is considered an "Improvement."
Overall, while franchisees have some avenues for local advertising, Bigfoot Forestry maintains significant control over the brand's image and marketing strategies, requiring franchisees to seek approval for various advertising initiatives and adhere to specific guidelines.