What are some examples of how the Brand Fund may be used by Bigfoot Forestry?
Bigfoot_Forestry Franchise · 2025 FDDAnswer from 2025 FDD Document
g cooperatives at any time.
Brand and System Development Fund
We administer the Brand Fund to promote public awareness of our brand and improve our System. We may use the Brand Fund to pay for any of the following in our discretion:
- developing, distributing or administering advertising and marketing materials and programs
- conducting and administering promotions, contests or giveaways
- public and consumer relations and publicity
- brand development
- sponsorships and charitable and nonprofit donations and events
- research and development of technology, products and services
- website development and search engine optimization
- development, maintenance and promotion of an ecommerce platform
- development and implementation of quality control programs
- conducting market research
- reimbursing us for costs we incur to host franchisee conferences
- changes and improvements to the System
- fees and expenses charged by advertising agencies we engage to provide marketing services
- collecting and accounting for brand fund fees and preparing financial accountings of the Brand Fund
- any other programs or activities we deem appropriate to promote or improve the System
- reimbursing us for administrative, overhead and other expenses we incur to administer the Brand Fund, including compensation paid to our personnel for time spent working on Brand Fund matters
We direct and have complete control and discretion over all advertising programs paid for by the Brand Fund,
including the creative concepts, content, materials, endorsements, frequency, placement and media used. Currently, most advertising is intended to be local or regional in coverage. However, we expect to engage in national advertising efforts as our footprint grows. We may use any media we deem appropriate, including digital, print, television, radio or billboard.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–29)
What This Means (2025 FDD)
According to Bigfoot Forestry's 2025 Franchise Disclosure Document, the Brand Fund is used to promote brand awareness and improve the Bigfoot Forestry system. The franchisor has the discretion to use the Brand Fund for various purposes. These include developing and distributing advertising and marketing materials, conducting promotions and giveaways, and managing public and consumer relations.
Bigfoot Forestry may also use the Brand Fund for brand development, sponsorships, charitable donations, research and development of technology, website development, and search engine optimization. Further uses include developing and maintaining an e-commerce platform, implementing quality control programs, conducting market research, and reimbursing the franchisor for franchisee conference costs. The Brand Fund can also cover changes and improvements to the system, fees for advertising agencies, and the costs of collecting and accounting for brand fund fees.
Additionally, Bigfoot Forestry may use the Brand Fund to cover administrative, overhead, and personnel expenses related to administering the fund, as well as any other programs or activities deemed appropriate to promote or improve the system. Franchisees are required to pay a brand fund fee, which is currently 1% of gross sales, but cannot exceed 3% of gross sales. Company-owned Bigfoot Forestry businesses also contribute to the Brand Fund on the same basis as franchisees.